Stories that go where others can’t

Turn brand launches into measurable demand.

Logo of Seabourn, a luxury cruise line. The logo features the word 'SEABOURN' in a minimalist, thin font with a registered trademark symbol in the upper right corner.
Black logo with stylized bold text reading 'Nike Beam'
A person holding an umbrella in the rain, walking along a street at night with city lights in the background.
The word "PRINCESS" written in large, black, uppercase serif letters on a white background.

Free Story Engine Blueprint

We help travel brands tell meaningful
stories

For CMOs & growth leaders who need storytelling that scales across channels, not just views.

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CNN Travel logo on a black background.
A plain white background with no objects or details.
Adobe logo with white stylized 'A' and the word 'Adobe' on a black background.
Logo with the text "Condé Nast Traveler" in white on a black background.
Text reading "Travel + Leisure" on a black background.
The AFAR logo in white text on a black background.
The word 'departures' in white lowercase letters on a black background.
Start your story engine

’Cause the story struggle is real

Black silhouette of a tree with a circular moon or sun behind it on a dark background.

Inconsistent Storytelling
If your content isn’t aligned to revenue goals,
it’s costing you money.

Thumbs down icon in black outline

Low Engagement
Campaigns miss traction. Paid spend underperforms. Creative feels fragmented.

Outline illustration of a dollar bill with a stack of bills behind it.

Missed Revenue & Growth  
Storytelling shouldn’t be a gamble,
it should fuel demand.

Results anywhere, anytime.

For brands who need storytelling that scales across channels, not just views • Enterprise Launch Case Studies

A ship sailing through icy Arctic waters surrounded by snow-covered mountains and ice floes.

Antarctica

coming soon

Arctic Cruise. A group of people in a boat near a large iceberg with an icy arch, floating on calm ocean water under a clear blue sky.

Arctic

coming soon

Patagonia. Snow-capped mountain peaks with rocky slopes, partially covered in snow, overlooking a body of water with a forested shoreline.

South America

coming soon

Europe Cruise. An aerial view of a European city with a prominent church featuring a tall green spire, surrounded by historic buildings with red roofs, cobblestone streets, and a mix of green spaces and modern structures.

Europe

coming soon

Two people swimming underwater beneath the surface of the water, holding hands, with sunlight filtering through from above.

Caribbean

coming soon

A line graph showing the wages of U.S. presidents from 1789 to 2023, with values in dollars adjusted for inflation. The graph indicates the average presidential wage is around $180,000, with some presidents earning more or less during their terms.

The problem isn’t creative

It’s uncertainty.

Start The Struggle
Consistently creating high-performance content is overwhelming. Low customer engagement & slow growth.

TODAY

Dream The Ask
Results from Paid Media, Organic Social, Consumer Marketing, E-Commerce & Out of Home.

Illustration of a camera with six photo slots, showing various pictures including a woman smiling in colorful clothing, an aerial view of an island, people in the rain, a sunset, a sword in a river, and a person in a skeleton mask.

SOLUTION

STORY ENGINE

FutureHow will this benefit the business?
Fuel content engine objectives: Brand, Onboard, LTOs, Product, & Partnerships.

Did the finished solution work?
Driving exceptional returns across 360° marketing channels: consistent content output, higher customer engagement, achieved revenue & growth.

You found a good HERD.

What clients have to say…

“Creative and genuinely caring! I had the joy of working with Scott on a few cross-border projects, and Scott always took the time to listen and understand our nuances, and come up with a solution that was the best for all involved. ”

10/10 collaboration!

— C. Jones
Princess Head of Marketing, Australia

“If you are looking for out of the box solutions that highlight your product and convey your company message in a clear and concise package, do not miss an opportunity to work with this talented team!”

Highly recommend!

— T. Diaz
Marketing Director, Guide Dogs for America

“It is rare in our industry to meet and work with a team who takes big risks, leads with heart, and marries that passion with a deep love of technical curiosity and boundary pushing. WABU is exactly the creative team you want to trust to pull off the impossible.”

Once in a lifetime type of creative collaborator!

— B. Dobyns
Executive Producer, Adobe

Brand Video

Most CMOs & brands aren’t struggling to make content.
They’re struggling to make stories that:

→ Show up consistently
→ Scale across channels
→ Support launches, sales, and growth
→ Holds up when real money is on the line

Start your story engine

Story Engines

When the stakes are high, guesswork is expensive.
That’s where the story engine comes in.

We help brands build story engines in the most remote places on earth. Repeatable systems that turn storytelling into a business asset across marketing, sales, PR, and demand.

Not one-off campaigns. Not vanity views.
Systems that perform under pressure.

Partnerships

Who this is for:
✔️ CMOs & brand leaders managing complex launches
✔️ Teams entering new markets or repositioning a category
✔️ Brands with visibility, but inconsistent conversion or momentum
✔️ Leaders who need confidence their story will land before they ship

If you’re accountable for outcomes, not just output, you’re in the right place.

Black and white Porsche logo with the word 'Porsche' beneath it.
Adobe logo with a stylized 'A' and the word 'Adobe' in black text.
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How to Get Results with Video WABU Creative

Grow Your Business

& transform your brand.

Build a storytelling engine.

Forbes logo in white text on a black background
CNN Travel logo on a black background.
USA Today logo with a black background and white text
Adobe logo with a stylized 'A' and the word 'Adobe' on a black background.
Logo for Condé Nast Traveler with white text on a black background.
White text on black background displaying "TRAVEL + LEISURE".
The word "AFAR" in white text on a black background.
The word "departures" in white text on a black background.
Start today